Social media has become an integral part of our daily lives. Companies of all shapes and sizes have begun to make the most of the available media. Today we will try to analyze the advice on working with social networks for small businesses. Many small businesses turn to social networks to promote their business/services. However, most of these small businesses fail or cannot make the most of social media to grow their business. There are many theories and strategies for the effective use of social networks for established brands, but the topic of social networking for small businesses is rarely covered. According to Octane Research Digital State of eMarketing India 2017:
60% of small businesses promote their business on social networks. 50% are SEO-focused and 35% use a multi-channel marketing funnel.
70% of small businesses consider content strategy their main marketing activity.
52% of entrepreneurs use social networks to interact effectively with customers.
More than 20% of business owners said they make more than 50% of their profits through social media.
The main reasons for the low level of participation are uncertainty about the use of social networks, the calculation of ROI and the persuading of employees/stakeholders to use social networks. That’s why it’s important to reach out to the elephant in the room and analyze the usefulness of social media for small businesses.
Social networks for small businesses are a great way for young companies to attract potential customers and earn a reputation. With regular updates, social media can produce more results than traditional ones. Social networks for small businesses allow brands to control the content they want to publish. Because social media is a two-way process, it helps businesses determine their benefits right away. Social networks for small businesses also help generate rumor, which is one of the best tools for new businesses.
Social networks for small businesses | 10 tips for making your social media efficient use
Identify your target audience
The first and most important part on which small businesses should focus is to define their target audience. This helps small businesses structure their social media strategy accordingly. The target audience should be based on age, gender, location, online user behavior, preferences, interests, and preferences. As for niche products, business owners can even target users on their birthdays, anniversaries and important milestones. Targeting an audience plays a very important role in the results. For example, a local shoe retailer should not target users interested in entertainment. The store will not achieve the desired result.
Set achievable goals
Rapid success is a myth. Small businesses need to understand this basic fact. In general, when a new business starts to be sold on social networks, there is a noticeable excitement about the fact that not only targeted sales are made. Companies need to set up and incremental goals. To achieve huge goals, small businesses are beginning to update the social feed, adding a few updates in a shorter time frame. This leads to the user’s disinterest in the product/service. The goals set should be in line with the core capabilities and experience of the brand. For example, if a company sells shoes, it should not set a goal to repair as many shoes as possible in its area.
Choose the right environment
Now everyone knows that social networks are free. Even paid campaigns can be conducted at a relatively low cost compared to traditional media. In this scenario, we often see small businesses jumping into the shopping cart and creating profiles on all available platforms. Creating a social profile does not harm the brand, but aggressive brand promotion on the wrong platforms can lead to the loss of potential customers. That’s why small and medium-sized businesses are encouraged to first find the right platform to maximize their business. For example: if a shoe brand tries to sell aggressively on LinkedIn, it will not receive a convincing response to promotions on Facebook /Instagram.
Promote your core products/services
As every business gains momentum on social networks, it is important for them to promote their core products/services. Today we see many companies promoting their services as well as promoting peripheral products/services that revolve around their core products/services. In most cases, these SMEs are unable to meet the requirements, which can lead to a bad rumor about their business on social networks. Let’s go back to our example; If a shoe seller aggressively tries to promote socks instead of shoes, in the long run it will not benefit the business.
Create quality content
Now that we’ve covered the themes of targeting, setting achievable goals, choosing the right environment, and promoting the right products/services, let’s see what kind of content you want to promote your business. His social pages. Businesses should always focus on creating good quality content rather than poor quality content. Even if a company updates its page once a day, as long as it is relevant to their business, product promoters send a clear message, this is considered good quality content. If a company releases several updates that don’t even apply to the company’s products and services, it will prevent users from treating the company as fake/spam. In addition, new companies should try to refrain from promoting other companies on their social platforms.
Create a content calendar
Achieving the success of small businesses on social platforms is not an easy task. Companies need a lot of effort to maintain their conversion rate. One such attempt is to create a content calendar. Small businesses should anticipate important events and make an information calendar accordingly. Ideally, the content calendar should be planned for the month ahead, but a weekly content calendar is highly recommended. This helps companies avoid last-minute trouble, develop much more effective strategies and awaken the curiosity of their loyal fans/customers.